Privacy policy

Here is the fully reworked English version:

Privacy Policy

Last updated: February 1, 2026

We operate this store and website, including all related content, features, tools, products, and services, with the goal of providing you, our customer, with a seamless and enjoyable shopping experience (the "Services"). Our Services are built on the Shopify platform. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website, make a purchase, or communicate with us in any way. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, processing, and disclosure of your personal information.

We encourage you to read this document carefully. By using our Services, you confirm that you have read and understood this Privacy Policy and the ways in which we handle your personal information.

What Personal Information We Collect

When we refer to "personal information," we mean information that identifies you or can reasonably be linked to you. This does not include data that has been anonymized or de-identified. Depending on how you interact with our Services, where you are located, and as permitted by applicable law, we may collect and process the following categories of information:

Contact details – your name, delivery and billing address, phone number, and email address.
Payment information – payment card numbers, bank account details, transaction information, and payment confirmations.
Account information – your username, password, security questions, preferences, and settings.
Transaction information – products you viewed, added to your cart or wishlist, purchased, returned, or cancelled, as well as your order history.
Communications with us – the content of messages you send us, such as customer support inquiries.
Technical information – details about your device, browser, and network connection, including your IP address and other unique identifiers.
Usage information – data about how and when you use our Services and how you navigate our website.

Where We Collect Personal Information From

We may obtain your personal information from the following sources:

Directly from you – when you create an account, use our Services, get in touch with us, or otherwise share your information with us.
Automatically through our Services – from your device when you visit our website, including through cookies and similar tracking technologies.
From our service providers – when they perform tasks on our behalf and process your personal information in doing so.
From business partners and other third parties.

How We Use Your Personal Information

We use personal information for the following purposes:

Providing, personalizing, and improving our Services – processing payments, fulfilling orders, sending account-related notifications, managing your account, arranging delivery, handling returns, enabling product reviews, and creating a tailored shopping experience for you.
Marketing and advertising – sending promotional communications by email, SMS, or post, and displaying targeted advertisements based on your activity on our website and elsewhere online.
Security and fraud prevention – verifying your identity, maintaining a secure shopping environment, and detecting or investigating suspicious or unlawful activity.
Communicating with you – offering customer support and maintaining our business relationship.
Compliance with legal obligations – meeting regulatory requirements, responding to requests from public authorities, and resolving potential disputes.

How We Share Your Personal Information

We may share your personal information with third parties in the following circumstances:

With Shopify and other service providers – for purposes such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
With marketing partners – to deliver targeted advertising based on your online activity. Our partners process your information in accordance with their own privacy policies. Depending on where you live, you may have the right to opt out of this type of data sharing.
At your direction or with your consent – for example, when arranging delivery or when you use social media login integrations.
Within our corporate group – with affiliated entities as part of our organization.
In connection with legal or business matters – such as a merger or insolvency proceeding, compliance with legal obligations, enforcement of our terms, or protection of our rights and those of our users.

Our Relationship with Shopify

Our Services are hosted on the Shopify platform, which processes your personal information in order to deliver and improve the Services. Information you submit on our website may be transmitted to Shopify and to other third parties, who may be located in countries other than your own. Shopify may also use data from your interactions with our store and other merchants to provide enhanced features. In such cases, Shopify acts as the data controller and is responsible for handling any related requests to exercise your rights. For more information, please refer to the Shopify Consumer Privacy Policy. You can also manage your privacy preferences directly through the Shopify Privacy Portal.

Links to Third-Party Websites

Our website may contain links to third-party websites and platforms. These sites are not under our control, and we are not responsible for their content, privacy practices, or security. We recommend reviewing the terms and privacy policies of any third-party site you visit. Information shared on public platforms may be visible to other users without limitation as to how it is used.

Children's Data

Our Services are not intended for use by minors, and we do not knowingly collect personal information from anyone below the age of majority in their jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, please contact us and we will arrange for its deletion. As of the effective date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under the age of 16, as defined under applicable law.

Security and Retention of Your Information

While we take reasonable steps to protect your personal information, no security system is entirely foolproof and we cannot guarantee absolute security. Data transmitted over the internet may not always be fully secure, so we advise against sending sensitive information through unsecured channels.

We retain your personal information for as long as necessary to maintain your account, provide our Services, fulfill legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information:

Right of access – you may request access to the personal information we hold about you.
Right to erasure – you may request the deletion of your personal information.
Right to rectification – you may request that we correct any inaccurate information we hold about you.
Right to data portability – you may request a copy of your data and, in certain circumstances, ask us to transfer it to a third party.
Marketing preferences – you may unsubscribe from promotional emails at any time using the link included in each message. Please note that we may continue to send transactional or account-related communications even after you opt out.

If you are located in the UK or the European Economic Area, you also have the right to:

Object to or request restriction of processing – you may ask us to stop or limit our use of your personal information for certain purposes.
Withdraw consent – where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of any prior processing.

To exercise any of these rights, please use the options available within the Services or contact us using the details provided below. We will not treat you differently for exercising your rights. We may need to verify your identity before processing your request. You may also designate an authorized representative to act on your behalf, provided they can demonstrate proper authorization.

Complaints

If you have concerns about how we handle your personal information, please reach out to us using the contact information below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. A list of EEA supervisory authorities is available on the European Commission's website.

International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than your own. When transferring data from the European Economic Area or the United Kingdom, we rely on recognized legal mechanisms such as the European Commission's Standard Contractual Clauses or their UK equivalents, unless the destination country has been deemed to provide an adequate level of data protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or to meet operational, legal, or regulatory requirements. Any revised version will be published on this website along with an updated effective date and any notices required by applicable law.

Contact

If you have any questions about this Privacy Policy or wish to exercise your rights, please do not hesitate to get in touch:

📧 info@shopcharme.eu 📍 Svobody 55, Třeboň, 379 01, Czech Republic

For the purposes of applicable data protection legislation, we act as the data controller of your personal information.